Residents ask.
Cities answer.

Website on Phone Demonstration

What is Rep'd?

Rep'd is the first video communication tool for cities to connect with their residents in a safe, personalized, and proactive way.

Social media has famously failed to create a safe and productive environment for resident engagement. After 15 years at Twitter, our team built a tool to help cities keep residents informed without the noise and risks of social media.
Website Demonstration

Residents Can...

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    Ask or upvote questions.
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    Watch video answers from local leaders.
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    Share videos from leaders and take action.

Cities Can...

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    Analyze community trends and data.
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    Answer trending community questions.
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    Proactively share city-wide progress and updates.
Candidate Website on Phone Demonstration
Me and my Brother

Brothers on a mission.

In 2020, brothers Mike and Dave Baumwoll set out to improve communication within local communities amidst entrenched social media bubbles, relentless trolling, and unprecedented levels of polarization. They created Rep'd to strengthen community connections and restore trust and transparency between community members and those that lead them.

Our society relies on a strong connection between communities and their leaders. Rep'd takes that connection to the next level.

About the Founders

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Mike Baumwoll, Co-Founder

Mike is a seasoned entrepreneur focused on building the next big innovation in media. A graduate of the Founder Institute and a previous member of the NYU Steinhardt EdTech Incubator and WeWork Labs, Mike is leveraging his 12+ years in Digital Media - the last 6.5 years at Twitter - into improving community engagement. Mike holds a BA from Lafayette College.

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Dave Baumwoll, Co-Founder

Dave is an attorney and entrepreneur in New York City passionate about strengthening our communities. A former prosecutor, Dave has worked to reform the criminal justice system with the NYC Mayor's Office and written on the critical role prosecutors can play in implementing reforms. Prior to becoming a lawyer, Dave served as an elementary school teacher with Teach for America in Newark, NJ and as an education program consultant with Newark Mayor Cory Booker. David is also the co-founder and Executive Director of the Student Movement Against Cancer (SMAC), Inc., a national not-for-profit dedicated to empowering students to fight back against cancer. David holds a BA from Tufts University, an MPP from the Harvard Kennedy School, and a JD from Rutgers Law School.

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Mark Friese, Chief Operating Officer

Mark is an experienced, enthusiastic business leader with a passion for solving meaningful societal problems. A 10-year veteran of Twitter's global advertising team, Mark left a comfortable career in sales to help Rep'd fulfill its mission of improving trust and transparency in communities nationwide. Mark holds a BA from Stanford University and an MBA from UC Berkeley's Haas School of Business.