Humanizing
Local Government
A video engagement platform for municipalities powered by AI
Own the Narrative
Share any short video update with your
residents in seconds.
residents in seconds.
Stop Misinformation
Establish a source-of-truth for key
community updates.
community updates.
Save Time
Reclaim staff time with automated
responses to common questions.
responses to common questions.
Product Features
Share Videos Proactively
Share any short video message with residents with built-in CRM tools and email templates.
Schedule a Demo→
Case Studies
“Rep'd helps us update more residents quickly and effectively on the matters they care about.”
Jordan Ray, Media Specialist, Salisbury MD
366%
Engagement Rate
21x
Increase in Resident Reach
“Rep'd empowers residents to ask questions regarding any aspect of the city, and gives our experts on staff a platform to communicate our progress.”
Marc Mondell, City Manager, Tulare CA
440%
Engagement Rate
139x
Increase in Resident Reach
“Rep'd helped me put a misinformation crisis to bed in ten minutes that otherwise could have taken months to resolve.”
Bret Prebula, City Manager, Suisun City CA
423%
Engagement Rate
4x
Increase in Resident Reach
“When a recent misinformation spread was creating confusion amongst our residents, we used Rep'd to clear it up immediately.”
Katrina Thompson, Mayor, Broadview IL
383%
Engagement Rate
23x
Increase in Resident Reach
Press
Four technology companies are part of the city's initiative, which is aimed at growing its tech industry and making strides in smart city and digital government work. A Living Lab facility is in the works.
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About Us
During the pandemic, brothers Mike and Dave Baumwoll were frustrated by social media's inability to host informative, civil conversations.
In response, they built Rep'd: a troll-proof, ultra-efficient, fundamentally human way for government leaders and constituents to connect.
Twitter veteran Mark Friese joined Rep'd in 2022 to lead the team's efforts to humanize local government and improve the way communities engage.
Rep'd is built on the belief that government/resident trust is built not through blocks of text, but by connecting as people through names and faces.
Rep'd is built on the belief that government/resident trust is built not through blocks of text, but by connecting as people through names and faces.
Leadership
Mike Baumwoll
CEO
Mike is a seasoned entrepreneur with 15 years of experience in digital marketing,
business development, and government technology. After 6.5 years at Twitter,
Mike channeled his passion and energy into improving transparency between communities and their government leaders.
With two little ones at home, Mike is dedicated to building technology that will make his kids proud.
Mike holds a BA from Lafayette College.
Mark Friese
COO
Mark is an experienced, enthusiastic business leader with a passion for solving meaningful societal problems.
A 10-year veteran of Twitter's global advertising team, Mark left a comfortable career in sales to help Rep'd
fulfill its mission of improving trust and transparency in communities nationwide.
Mark holds a BA from Stanford University and an MBA from UC Berkeley's Haas School of Business.